I have just posted another article at Search Engine Journal describing a way to monitor Google keyword positions over time. Tracking SERPs is an important SEO technique that helps: to get a deeper understanding of how search engines work; to keep an eye on both your new and established competitors; to discover new SEO tactics […]
Marketing Tools Reviewed by Ann Smarty
Ann's tool reviews, comparison and recommendations. Only unbiased opinions. I may know the people behind the tools but I have no affiliation with them!
Half of proper digital marketing comes down to having the right tools at your disposal. marketing tools are a dime a dozen, so you would think finding the right one would be easy. Unfortunately many of those tools aren’t comparable in features, and individual needs mean one person’s perfect tool is utterly useless to another.
Since finding the right digital marketing tools is one of the most important things you can do to spearhead your campaign, it isn’t a decision to go into lightly. It is no surprise that we get so many questions about the process. What do you need? How much is your budget? Is it worth trying free tools, or do you have to fork over a lot of cash to get the perfect dashboard? What kind of tools are there to begin with?
In this section you will find the answers to all of those questions and more. The posts here will go through the different kinds of marketing tools and applications. It will show you the best in digital marketing dashboards and keyword research generators. It will also give you tips on how to best use those tools. What good is the perfect app if you don’t know how to use it?
We will also cover related topics to marketing tools, like how to conduct proper analytics, how to read your results, and tweaking your marketing campaign so you get the best possible outcome. From time to time we may review specific tools to see how they match up, and talk about our own favorites and experiences using them.
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[Off topic] Mark Dykeman has just posted an interview with me so I decided to share it with my readers right away, please check it out: Catch the brainwaves with SEO Smarty! My previous post on calls-to-action attracted a number of comments asking for advice on my readers’ current website design. I am not a […]
A few days ago I put a Christmas-like feed button on my site and today I discovered that it can’t be seen in many browsers other than FF. This fact came as a complete revelation to me. </shame> Honestly, I am having tough time starting my blog and going “social” and I did not even […]