What’s in a name? In business, everything, and though “by any other name would smell as sweet” a business has more chances of becoming profitable if its name is catchy, memorable and strong. Think Coca-Cola, Xerox, Nike, Sony, Ford, and so many others. But let’s think online companies, since this is our main business environment. […]
Find and market Domain Names: Tips by Ann Smarty
A couple decades ago choosing a domain name was pretty simple. There was more choice, fewer people vying for the same URL’s. While there were certainly domain parkers (people who would purchase domain space in the hopes of a big company coming forward to pay them for it for more than they bought it for), it wasn’t such a big issue for smaller fish just venturing into the pond.
That has definitely changed now. Everyone from the little mom and pop shop down the street to your eighty year old grandmother has a website, and competition for the right domain can be fierce. Many of the names you may have chosen for yourself may have already been snatched up, and there isn’t a lot of parking done anymore; domain fees are hefty enough that most will use them the second they secure them.
In addition to availability, there are many other things to consider. What other variations of a domain might you get to redirect to your website? When you are trying to brand yourself and your site or business, you have to keep an eye on the .net, .uk’s and others that people might mistake your website for.
Plus there are the more creative uses of domain names to spell out the brand itself. Startups in particular have begun using .io, ..be, or .ly for their domains. While this was a no-no in the past, and everyone wanted a top tier designation like .com, times are different. You have far more options than you once have at your disposal.
Here you will find a number of helpful articles that will teach you everything you need to know about registering the right domain for your brand needs. That includes tips and tricks you may have never considered before.
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If you are serious about your new website, you understand that your domain name is going to be your brand name, so think twice before you register one. A while ago I wrote a post on this topic giving some practical tips how to create or brand your domain name. And now a follow up […]
Suppose you are planning a website. You already know what it will be about and now what? Yeah, you need to name it. And that’s where you first get into trouble. You might want your site name to contain your main keyword and most obviously you find that all the hot catchy names are already […]
Focusing on your targeted keywords in the domain name is rather a disputable question. Yet domain name optimization has proved to be highly effective in terms of rankings. Suffice it to say that in some cases (especially when dealing with long tail and when combined with couple of other favorable factors) key-phrase-based domain name can […]