Branding

Does Your Blog Have a Flavor?

Friday, January 25th, 2008

The blog flavor (the term is invented by me, I guess) is what makes it unique. Have you ever tried to look at your blog "from outside" to see it the way your visitor does? Would you subscribe to this blog? Why would you (or why wouldn't you)? Ok, I'd ...

4 Things To Check Before You Register A Domain Name

Thursday, January 17th, 2008

If you are serious about your new website, you understand that your domain name is going to be your brand name, so think twice before you register one. A while ago I wrote a post on this topic giving some practical tips how to create or brand your domain name. ...

The Art of Flattering – Social Media Marketing How To

Saturday, January 5th, 2008

Let's face it, we do flatter daily in real life either sincerely or on purpose. There is no secret that flattering is also a widely used social media marketing tool. With it you can get more social friends, their support and help, and establish yourself as a social network power ...

Colorize Your Brand – How Color Builds Your Brand

Wednesday, January 2nd, 2008

Most bloggers [me being one of them] don't have a clue what their website color scheme might be associated with. For me it has been enough that I "like" the overall site look. But as an online entrepreneur and consultant I felt that I needed to know at least the ...

9 Approaches To StumbleUpon Niche Marketing

Tuesday, December 18th, 2007

Time to move from theory to practice now. StumbleUpon reviewed throughout this post was taken as an example. The approaches listed below can be applied to any similar social network, I believe. Facts we all know about StumbleUpon: - It can send an impressive number of visitors to your page; - People coming ...

Social Media Marketing – Think Long-Term

Sunday, December 16th, 2007

Web marketers who view social media as a promotional tool can be roughly divided into three categories: 1) Those who blatantly spam (in a hope to get quick traffic). They usually have no valuable content to offer the community and their main goal is to get people click on an ad. 2) ...

15.4 Tips to Brand Your Domain Name

Sunday, November 18th, 2007

Suppose you are planning a website. You already know what it will be about and now what? Yeah, you need to name it. And that’s where you first get into trouble. You might want your site name to contain your main keyword and most obviously you find that all the ...