Comments on: Amazon.com Navigation Menus Evolution

By: Bloggers Digest 2/13/09 « Get Elastic

Bloggers Digest 2/13/09 « Get Elastic — Tue, 02 Feb 2010 17:45:59 +0000

[...] and I have company in the Amazon Screenshotaholics Anonymous club. Ann Smarty analyzes the evolution of Amazon’s navigation menu. Many good takeaways [...]

By: Søren Lærred

Søren Lærred — Tue, 27 Oct 2009 22:18:56 +0000

If you are in doubt, always ask: What has amazon done” It has been this way for some years now.

By: Morten foto

Morten foto — Thu, 15 Oct 2009 15:34:27 +0000

ha ha thank you for sharing! Interesting…

By: Charles Rinehart

Charles Rinehart — Fri, 14 Aug 2009 23:00:52 +0000

Great blog. Very good info. All the best.

By: Viv Lonsdale

Viv Lonsdale — Thu, 23 Apr 2009 20:25:58 +0000

Fabulous post I must say.

Amazon is always held up as a good example of organising lots of information. It is true that they are great at testing and improving. But its clear to me that one section seems to have a problem – Books.
http://www.amazon.co.uk/books-used-books-textbooks/b/ref=topnav_storetab_b?ie=UTF8&node=266239

Yes they have made the nav cleaner. But the mix of options is really horrid. Topic, then genre, genre, genre, topic. Its all a muddle.

Then if you look at other sections like shoes, they have a very clear structure. Why???

Different departments mapping their own IA ideas. Some good, some not so good.

By: Asif

Asif — Tue, 21 Apr 2009 11:27:18 +0000

This is the good way to organize the site.

By: peterK

peterK — Mon, 23 Mar 2009 04:43:18 +0000

Absolutely awesome stuff. Cheers for this relevant information.

By: searchenginemarketingvox » Blog Archive » Huge Navigation Menus: Ordering by Popularity Versus Alphabetical Ordering

Mon, 09 Mar 2009 23:19:06 +0000

[...] while ago I took a quick look at Amazon.com navigation menus evolution and a few really interesting questions popped up after I published the post. I am going to discuss [...]

By: searchenginemarketingvox » Blog Archive » Huge Navigation Menus: Ordering by Popularity Versus Alphabetical Ordering

Mon, 09 Mar 2009 23:19:06 +0000

[...] while ago I took a quick look at Amazon.com navigation menus evolution and a few really interesting questions popped up after I published the post. I am going to discuss [...]

By: Huge Navigation Menus: Ordering by Popularity Versus Alphabetical Ordering - SeoAlchemist - How to make gold with SEO.

Sat, 07 Mar 2009 05:52:42 +0000

[...] while ago I took a quick look at Amazon.com navigation menus evolution and a few really interesting questions popped up after I published the post. I am going to discuss [...]