Beyond (SEO) Niche Blogging and Branding

Friday, February 29th, 2008

The benefits of niche blogging are well-known: that's a proven way to attract loyal audience who will be visiting your site and interact with you; applying niche blogging basics also allows you to generate organic search traffic by focusing on niche related keywords and highly relevant inlinks. But is it also ...

Color Branding: Geographic and Niche Targeting

Sunday, February 24th, 2008

A while ago I posted an article on color branding categorizing some general color symbolism theory. It resulted in a discussion over at SU where I was (fairly enough) criticized for looking only at one side of the medal. Really color perception differs from country to country and from niche ...

SEO Competitive Research Series at Search Engine Journal

Monday, February 18th, 2008

I will be posting on competition research at Search Engine Journal. The first post is already up and you are welcome to let me know what you think: Make the Most of SEO Competitive Research: Evaluating the Competition. In the series I will be looking into:

SEO Slogans: Cool, Sexy And Not Only That…

Sunday, February 17th, 2008

Like color, design, and name a company slogan/tagline is may be an essential part of any brand (note: mine have none yet :) ). I am not going to list key features of a good marketing slogan (you are most probably well aware of them: short, catchy, unique, etc, etc) ...

If You Are Easily Offended…

Sunday, February 10th, 2008

A friend of mine came to me recently saying that she was "blatantly approached with an insulting proposition" </quote> by another member of the social media network where she participated. She looked really worried and angry. I recommended her to block the guy and forget about that. Another friend of mine ...

Calls To Action Follow-up: Who and Where?

Wednesday, February 6th, 2008

[Off topic] Mark Dykeman has just posted an interview with me so I decided to share it with my readers right away, please check it out: Catch the brainwaves with SEO Smarty! My previous post on calls-to-action attracted a number of comments asking for advice on my readers' current website ...

How To Call To Action

Friday, February 1st, 2008

More often than not, it is not enough for you that your visitors just come and go. You want them to do something at your site. Unfortunately usually webmasters pay too little attention to their calls-to-action focusing on design, content and SEO. It is sad to see truly good ...